Être The Girls

What Everlane Is Doing Right (Everything)

FASHION | THE STANDARD » By Jennie Wong

Everlane claims to make the best in each category. They deliver.

Everlane is a online-only store that brings designer quality goods to your doorstep at affordable costs. How do they do this?

By cutting out the middlemen.

Everlane takes care of all the design, production, and distribution, streamlining processes and eliminating traditional retail markup.

The results are luxurious silk blouses with a hint of stretch, slub cotton tees that drape just right, and basic oxfords for him and her. These are basics you can’t live without. Buy less by buying more of the right thing(s).

SYMONDS: I don’t know if you’ve read any of the articles about how organizations that are working on Sandy relief are just turning away clothing donations now—and there’s a larger narrative that has been reported in the last year or so, that places like Goodwill and the Salvation Army have too many clothing donations, because people just buy too much clothing. 

PREYSMAN: I mean, it’s weird—we’re selling a product, at the end of the day, but in a lot of ways, we’re selling a product and we’re trying to get people to buy less.

SYMONDS: Right, which is so antithetical to how it normally works.

PRESYMAN: I’d hope people just buy a few button-downs, a few silk blouses, a few of this; buy the essential pieces you need. Peter Menzel went around the country and photographed how different people live, in the ’90s, and it’s crazy to see how much Americans own. I wish he did that 10 years later, because it’s got to be so much more.

Read more: Interview magazine

Everlane is one company that is good in theory and phenomenal in execution.

I ordered the Ryan tee (grey), men’s pocket crew (dusk), and the silk blouse (navy) and the package arrived promptly and beautifully. I was highly impressed with materials, construction, and fit. I am 100% convert & fan.

Start shopping Everlane here and let us know what you think @etrethegirls. ✥